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Maria Ayala
Sponsorship\PR and online\Live events at Randstad
Maria Ayala is a seasoned marketing professional with expertise in above-the-line (ATL) and below-the-line (BTL) strategies.
She excels in event management, handling the design and execution of both online and live events, focusing on stakeholder relationships and ensuring outstanding customer experiences.
Maria Ayala holds degrees in Strategic Marketing, Business Administration (MBA), Communications with a specialization in Advertising and Public Relations.
Her professional experience includes roles in leading sponsorship and events at Randstad España, and previous positions in marketing and communication supervision at GRUPO UMANO and finance and sales at ISOFOTON - GRUPO BERGÉ.
She emphasizes ROI measurement, cost control, and values international mobility for professional growth and opportunities.
