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Mari Assefa
SEO Director of Strategy & Web Developer
Mari Assefa is a creative SEO professional with 20 years of experience as a web developer, excelling in SEO strategies, front and back-end programming, and project management.
She has managed SEO projects for big clients like Mattel, MSNBC, Kraft Foods, Barneys New York, and Fisher-Price, achieving significant increases in SEO traffic and revenue.
Mari's specialties include SEO, E-commerce, Analytics, and utilizing the LAMP toolkit. She is proficient in technologies like JavaScript, jQuery, HTML/5, and CSS, and has expertise in server administration on Linux, FreeBSD, and MacOS.
Beyond her tech skills, Mari has a diverse range of interests and talents including cat rescuing, printmaking, screenprinting, shoemaking, costuming, corset making, cake artistry, and jewelry crafting.
Noteworthy achievements include developing a successful crowdsourced fundraising site for Anjellicle Cats Rescue and spearheading a social media campaign that won a $50K Facebook contest.
Mari's educational background includes studies in Geology, Art/Architectural History, and Computer Science at Columbia University, as well as Accessories Design & Fine Arts at the Fashion Institute of Technology.
With a rich work history at various organizations like acKnowledge, Jay Street Partners, Mason Interactive, and 360i, Mari Assefa has demonstrated expertise in SEO strategy, project management, and web development across a wide array of industries.