Margriet de Kroon

Margriet de Kroon is the Chief Marketing Officer (CMO) at Inner Circle, a dating app focused on connecting people who are serious about dating. She began her role in December 2022, bringing a wealth of experience from previous positions, including Managing Director at the advertising agency Herc and Marketing Director at recruitment firm YoungCapital.13

Background and Career

• Education: Margriet holds a Master's degree in Commercial Communication and a Bachelor's degree in General Communication.
• Previous Roles:
  • Herc: Managed the agency for about 1.5 years before transitioning to Inner Circle.
  • YoungCapital: Served as Marketing Director, gaining extensive experience in brand building and marketing strategies.

Current Role at Inner Circle

As CMO, Margriet is responsible for all marketing and communications across the markets where Inner Circle operates. She emphasizes quality connections over quantity, aiming to reshape perceptions about the app, which is often mistakenly viewed as exclusive or invitation-only. Margriet is particularly focused on expanding the brand's presence in emerging markets, such as Latin America.123

Personal Insights

Margriet has openly discussed her experiences as a working mother, notably navigating her career while pregnant. She encourages women not to compromise their career ambitions due to motherhood concerns, highlighting that many companies are increasingly supportive of such situations.13

Her approach reflects a commitment to fostering an inclusive workplace culture that values long-term potential over immediate availability.