Margot van der Goot

Margot van der Goot is a senior assistant professor of Persuasive Communication & New Media Technologies at the Department of Communication Science, University of Amsterdam.1 Here are some key details about her:

Research Focus

Dr. van der Goot's research expertise includes:

• Human-machine communication
• Chatbots
• Artificial intelligence
• User perceptions

She has a particular interest in users' social responses to chatbots and has investigated concepts such as source orientation, anthropomorphism, and social presence.1

Academic Background

• Born and raised communication scholar with BA, MA, and PhD in the field
• Fascinated by people's interpretations, perceptions, drives, goals, feelings, and meanings of life

Research Methods

• Specializes in qualitative research, though also conducts quantitative studies
• Often uses qualitative interviews and experiments in her empirical studies

Teaching

She teaches in the BA and MA programs in Communication Science and the BA in Computational Social Sciences, focusing particularly on qualitative research methods in a communication context.1

Professional Roles

• President of NeFCA (the Netherlands-Flanders Communication Association)
• Secretary for the ICA interest group Human-Machine Communication1

Current Research

Her current studies focus on interactions with chatbots in the mental health context and for social purposes, maintaining a critical stance in her approach.1

Dr. van der Goot has been in her role as Assistant Professor at the University of Amsterdam since May 2015, spanning over 9 years.2