Margaret Essien

Margaret Essien is a seasoned professional in the fields of integrated marketing, communications, and market research, with a particular focus on Africa and emerging markets. She is the Owner of Afribiznis LLC, a company that specializes in market research and brand strategy consulting.1

Professional Experience

Margaret has over 15 years of experience in research and integrated marketing.1 Her expertise lies in understanding consumer behavior and market trends, particularly in the African context.1 She has worked in various capacities, including:

• Managing Director at Afribiznis LLC1
• Marketing and Brand Strategy Consultant
• Integrated Marketing & Communications Specialist2

Skills and Expertise

Margaret's professional profile highlights several key areas of expertise:

• Market Research, with a focus on Africa and emerging markets
• Marketing and Brand Strategy
• Strategic Planning2
• Consumer Behavior Analysis1
• Integrated Marketing and Communications2

Career Highlights

Throughout her career, Margaret has demonstrated:

• Proven management skills2
• Strategic planning performance2
• A dedication to promoting Africa on the global stage, as evidenced by her use of the hashtag #africatotheworld

Margaret's experience spans both the Nigerian and North American markets. She has worked in Nigeria for over 11 years4 and is currently based in Canada3, bringing a unique cross-cultural perspective to her work.