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    Marfa Goryacheva

    Product Director, Criteo

    Marfa Goryacheva is an accomplished marketing specialist with a wealth of experience in e-commerce and financial technologies. Holding a degree in journalism and extensive training in efficient marketing, she worked her way up to Product Marketing Director at PayOnline, one of Russia's pioneering internet payment service providers.

    Marfa made a career shift in 2017 and joined IPONWEB, a renowned leader in programmatic and real-time advertising. She stepped into the role of Product Marketing Manager, where she continued to demonstrate her flair for marketing, driving communication with experts in the industry and spearheading the marketing department.

    With a broad range of skills and experience in branding, event management, public relations, and internal education development, Marfa is an open-minded marketer with a passion for new challenges. Her ability to communicate with both market-facing and engineering specialists has made her a valuable addition to any team.

    Marfa studied at the prestigious Moscow Higher School of Economics and earned an interpreter's degree in English. Prior to her work at PayOnline and IPONWEB, she held several positions in different fields, including Head of Internet Marketing at Stroy-Mart, PR Manager at FasTracKids Academy of Preschool Education, Content Manager at Blagodom Recruitment Agency of Domestic Staff, Content Manager at Star Travel Travel Agency, and PR Manager at Academy of Knowledge Transfer, a business educational agency.

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    Location

    Paris, Île-de-France, France