Maren Kate

Maren Kate Donovan: Entrepreneur, Author, and CEO of Avra Talent

Maren Kate Donovan is an accomplished entrepreneur, author, and the CEO of Avra Talent, a firm dedicated to helping companies fill critical roles and avoid costly hiring mistakes.123 Her entrepreneurial journey began with her first venture-backed startup, Zirtual, which grew to over 400 employees before she turned 30.1

Zirtual and Lessons Learned

Despite Zirtual's initial success, the company was forced to shut down overnight due to a "perfect storm of missteps".1 This public and painful failure taught Maren valuable lessons that she later applied to her next venture, Avra Talent.12

Avra Talent

Maren founded Avra Talent, which stands for the four stages of hiring: attract, vet, reference check, and acquire.3 The company partners with businesses to provide "on-demand talent acquisition" services, helping overextended entrepreneurs fill critical roles and avoid costly hiring mistakes.23

Other Roles and Accomplishments

In addition to her work at Avra Talent, Maren Kate Donovan serves as an Operating Partner at Mahway and previously held leadership roles at companies like Magic, Inc.4 She is also an accomplished author and has expertise in brand strategy.

You can connect with Maren Kate Donovan on LinkedIn at linkedin.com/in/marenkate.