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Marea Kasten
Lead Copy Editor at QVC
Professional Background
Marea Kasten is a highly accomplished writer and editor with an impressive track record spanning over 12 years in diverse fields including web, mobile, print, usability, and SEO copywriting. Throughout her career, she has cultivated a distinctive voice that resonates within the $8.8 billion multimedia retail landscape. Marea has played a pivotal role in shaping the narrative and established brand identity for QVC, a leading player in home shopping and multimedia retail.
Marea's career at QVC is marked by significant progress through her roles, beginning as a Copywriter and evolving into a Senior Copywriter and ultimately, the Lead Copy Editor. Her extensive experience working with various types of content has equipped her with unparalleled skills in creating engaging, clear, and persuasive copy that drives customer engagement and enhances the overall user experience. She has a keen understanding of target audiences and utilizes her expertise to tailor content strategically to meet both business and customer needs.
With over seven years in management, Marea currently supervises a dedicated team comprising one Senior Copywriter and four Copywriters. Her leadership style is characterized by a passion for process and creative solutions. She is responsible for assigning work, meticulously tracking resource allocation, and ensuring effective communication of project updates to all relevant partners. By fostering an environment of collaboration, she inspires her team to deliver exceptional results while maintaining a consistent quality of content that aligns with QVC's high standards.
In her role as an advocate for the company's performance development process, Marea works closely with Human Resources to design and implement training programs and updates that benefit over 100 creative team members. Her efforts not only enhance individual skill sets but also promote a culture of continuous improvement and professional growth within the organization.
Education and Achievements
Marea completed her Bachelor of Arts degree in Journalism with a focus on American Culture Media Arts at Temple University, where she developed a strong foundation in writing, editing, and critical analysis. Her education provided her with essential skills in storytelling, media ethics, and the intersection of journalism and the art of communication. In addition, she has studied Pre-Medicine/Pre-Medical Studies at Wilkes University, showcasing her diverse academic interests and commitment to personal growth.
Throughout her career, Marea has continuously honed her craft and remains current with industry trends, particularly in the fast-paced world of multimedia retail. Her contributions have not only been instrumental in QVC’s marketing initiatives, but she has also established herself as a thought leader in copywriting, especially in employing SEO best practices to ensure online visibility and efficacy. She has transformed how QVC communicates with its customers digitally by implementing innovative strategies that maximize engagement and drive sales.
Marea's impressive journey is marked by numerous achievements in her tenure at QVC, positioning her as an invaluable asset to the organization and an inspiration to aspiring writers and editors within the industry.
Achievements
- Over 12 years of professional experience in writing and editing across various media formats, emphasizing usability and SEO copy.
- Seven years of management experience leading a creative team of writers, demonstrating strong leadership and project management capabilities.
- Proven track record of optimization for multimedia retail, significantly contributing to QVC's brand presence through compelling and effective copy.
- Successfully facilitated performance development processes for over 100 creative team members, thereby enhancing team productivity and professional growth.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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