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Marcus Hartwall
CXO | Advisor
Marcus Hartwall is a seasoned executive with a background of over 15 years in leading high-growth consumer businesses.
He is known for his hands-on approach and entrepreneurial leadership style, specializing in aiding direct-to-consumer (DTC) companies to scale sustainably and profitably.
In January 2024, he established Soleden Ventures to provide strategic and operational support to DTC firms, including growth strategy development, executive recruitment, fundraising, go-to-market planning, and interim executive roles.
Marcus Hartwall holds a Master's degree in Finance and Economics from Lund University, as well as another Master's in Finance from HEC Lausanne.
Throughout his career, Marcus has held key positions in various organizations, including roles as Founder, Chief Commercial Officer, Senior Vice President, Vice President & General Manager, Managing Director, and in advisory and sales capacities for notable companies like Avocademy, Estrid, Domestika, Casper, Houzz, GLOSSYBOX, Nova Broadcasting Group, MTG, Cisco Systems, and Unilever, showcasing his diverse expertise and extensive industry knowledge.
