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Marcus Hallin
Online Analytics Manager at Scandic Hotels
Marcus Hallin is a technically interested individual with extensive experience in analytics and data, particularly focused on online analytics.
With a background spanning from large corporations to smaller businesses, Marcus has led teams, educated individuals and C-level management on the importance of data and deriving value from it.
His expertise includes Digital Analytics, Performance Marketing, Conversion rate optimization, and serving as a liaison between IT and business.
Marcus has a history of assisting companies with search engine optimization (SEO) and has conducted workshops, analysis, and implemented technical solutions for clients.
He studied IT/Media at Mobila Gymnasiet Kista and has held various key positions such as Online Analytics Manager at Scandic Hotels, Analytics & Tracking Manager at 3 Sverige, Conversion Manager at 3 Sverige, Analyst at QUISMA Sweden, Senior Account Manager at Outrider Sweden AB, and Technical Advisor at Outrider Sweden AB.