Marco Vitale

Marco Vitale is the Head of Global Travel Retail and Director of Business Development at Wella Company.14 He has over 16 years of experience in sales and trade marketing.4 Vitale assumed his travel retail-related role at Wella after more than 20 years in the beauty industry, mostly in premium and travel retail.1

Some key points about Marco Vitale's role and achievements at Wella Company:

1. He is spearheading the launch of Wella Professionals and Sebastian mega-brands into travel retail.3

2. Vitale has been instrumental in expanding Wella's footprint in the travel retail channel, which officially started at the beginning of 2023.13

3. Under his leadership, Wella has formed partnerships with key players in the travel retail channel, including Avolta, Gebr. Heinemann, DFA, and Viking.1

4. He emphasizes the concept that "Professional is the new Premium" when it comes to Wella's approach to travel retail.13

5. Vitale has been working on developing express treatments for OPI nails and haircare to meet the demand for experiential concepts in travel retail.2

6. He believes there is a perfect match between travel retail and Wella's brands, leveraging consumers' appetite for high-quality products and professional endorsement.1

Marco Vitale is based in Geneva, Switzerland, according to his professional profile.5 His approach to the travel retail sector focuses on leveraging Wella's 140+ years of hair expertise while adapting to the specific needs of the channel and its consumers.13