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Marco Barbaccia
Global Technical & Operations Director | Project Management | Product Design | I’m a Senior Leader managing sophisticated products and projects, with a natural passion to data usage and analyses
Marco Barbaccia is an experienced manager in market research with international practice and a proven track record of achievements in managing large projects, transforming Clients' requests into actions, and improving cost/quality performances.
His expertise lies in measurement, data collection, data design/archive, data interpretation/manipulation, and statistical analyses, particularly in Digital Media and FMCG measurement.
With over 25 years of senior managerial experience, Marco has held various roles such as Client Service Director, Director of Operations, Field Management, Statistical and Data Analysis, Software Design & Development, IT, and technology development.
He has served as the Global Technical & Operation Director at Ipsos and in key positions at Nielsen Television Audience Measurement, Agb Nielsen Media Research, Gruppo Mondadori, and TOTAL, covering areas such as metering, field operations, business development, European operations, client support, product management, statistics, and software development.
