Marcelo Souza

Marcelo Souza is the Diretor de Tecnologia para Negócios Integrados em Publicidade (AdTech) at Globo Comunicações e Participações, a major media company in Brazil. In this role, he focuses on developing digital products and integrating advertising technology strategies within the organization.

Professional Background

• Current Position: As the Director of Technology, he oversees the development of digital products and the implementation of advertising technology strategies to enhance Globo's media offerings. His work involves leveraging technology to optimize advertising solutions and improve user engagement across various platforms.14
• Previous Experience: Marcelo has held significant roles in the media industry, including positions related to video OTT (over-the-top) products and digital media strategies.23 He has been recognized for his contributions to the field, often speaking at industry events such as SET eXPerience.3

Education and Skills

Marcelo holds a background in journalism from PUC/SP and has extensive experience in media technology, focusing on the intersection of technology and advertising.6 His expertise includes digital product development, advertising technology (AdTech), and strategic planning for digital media initiatives.

Online Presence

He maintains a professional profile on LinkedIn, where he shares insights related to his work and industry trends. His LinkedIn username is marcelo-souza-55238970.15