Marcelo Melo

Marcelo Melo is a seasoned professional with twelve years of experience specializing in managing digital products across various industries such as retail, media, classifieds, and investments.

He possesses a wide range of expertise in areas including digital products, user acquisition, growth strategies, customer lifecycle, subscription and payment models, e-commerce, marketplace operation, mobile products, customer service, and marketing strategies.

Marcelo has a strong background in leading digital teams, with proficiency in both agile and waterfall methodologies.

He holds certifications as a Product Owner (CSPO) and Scrum Master (CSM) by Scrum Alliance, along with expertise in Lean Kanban practices.

Marcelo's educational background includes studies in Visual Communication, Product Design, Consumer Neuroscience & Neuromarketing, Marketing, Project Management, Human-Computer Interaction, and Gamification from esteemed institutions such as Stanford University, University of Pennsylvania, Copenhagen Business School, and more.

In terms of his professional experience, Marcelo has held various significant roles such as Partner and VP of Product at Warren Brasil, Senior Product Manager at Farfetch and OLX, Product Strategy Lead at Huge, among others. He has also been actively involved in teaching and speaking engagements, notably at Product School and EDIT. - Disruptive Digital Education.

Marcelo Melo's career journey showcases a stellar track record of innovative product management, leadership, and a keen focus on digital product development and marketing.