Marcelo Maciel

Marcelo Henrique Gonçalves Maciel is a professional with an established career focusing on commercial management, prospecting, market strategies, and planning in the financial, services, and retail sectors. His experience extends to internal areas and planning, with numerous recognitions for portfolio management performance and commercial expansion. He possesses a vast expertise in insurance, financial products, and private pension. Marcelo's key skills and activities include scenario and competition analysis for commercial alignment, participation in the analysis and adjustment process for credit granting, partnership development, management of portfolios and key accounts (Key Account), Point of Sale (POS) and budgets management for partnership closures, budget management, staff leadership, process monitoring for optimization, strategic planning, customer and intermediary prospecting, post-sales and customer retention, support for Marketing and Product areas in campaign, strategy, and training development, training of employees and partners in development and application, and consultative sales.