Marcelo Lima

Marcelo Lima is a General Partner at monashees, a leading Brazilian venture capital firm.14 He joined the company in 2010 and focuses on investments in FinTech, Enterprise/B2B software, PropTech, and E-commerce sectors.56

Background and Education

Marcelo grew up in northeastern Brazil, primarily in Fortaleza and Recife, before moving to São Paulo for his studies.1 He holds a BS in computer engineering from ITA (Instituto Tecnológico de Aeronáutica) and a corporate finance degree from UC Berkeley.1

Professional Experience

Before joining monashees, Marcelo worked in management consulting:

• Senior Consultant at Roland Berger Strategy Consultants (August 2007 - January 2010)
• Intern at Roland Berger Strategy Consultants (January 2006 - December 2006)
• Summer Intern at Banco Santander (January 2005 - March 2005)2

Role at monashees

At monashees, Marcelo:

1. Manages efforts in FinTech and consumer Internet, with a focus on e-commerce and real estate1
2. Works directly with portfolio companies such as Vivareal, MadeiraMadeira, enjoei, Weel, Méliuz, Magnetis, and BizCapital1
3. Has been an early investor in companies like Addi, Clara, and Enjoei (which is now public)5

Investment Profile

• Investment range: $250K - $5.0M
• Sweet spot: $3.0M
• Investments on record: 293

Marcelo is known for his expertise in financial services, energy, corporate strategy, market segmentation, business intelligence, organization redesign, and business valuation.2

Personal Interests

Outside of his professional life, Marcelo is passionate about wine, innovation, sports, travel, and learning new things.1