Marcelo Palaia Giannoni

Marcelo Giannoni is a professional specializing in sports marketing and communication management.

With a background in Marketing and Sports Management, he serves as a Professor of Sports Marketing at ESPM Escola Superior de Propaganda e Marketing.

Marcelo has a wealth of experience in areas such as product development, sponsorship activation, strategic planning, team management, new product launches, promotion, media relations, athlete interactions, and engaging sports consumers.

In his career, Marcelo has held key roles including being a senior speaker at Paletras focusing on the use of sports in communication/marketing and motivational strategies.

He has also served as the Executive Director at Osasco Voleibol Clube and as a Professor at ESPM Escola Superior de Propaganda e Marketing.