Marcelo de Barros is a seasoned sales and marketing professional with over 20 years of experience in B2B and B2C go-to-market strategies. His expertise lies in developing effective channel management solutions that help global brands achieve higher ROI. Marcelo has studied Education, Business Marketing at Northwestern University - Kellogg School Of Management and Education at Harvard Business School, which has helped him gain a holistic approach towards business functions. He has served as the CEO at Sales Impact! where he has successfully led several sales and marketing initiatives to drive value-added products and solutions. Marcelo's profound knowledge and extensive experience make him a sought-after specialist who helps companies accelerate sales and increase revenue.