Marcelo B.
Marcelo Ballona is a Senior and Executive-level management professional with a strong international background in Internet, Digital Content, E-Commerce, and Technology industries.
He has a proven track record of successfully launching and managing venture-financed start-ups in the Technology and E-Commerce sectors.
With expertise in Restructuring and Global Strategic Planning, Marcelo has excelled in the Content and Entertainment Industry.
His background in private equity and investments, coupled with extensive international management experience, has honed his skills in identifying new technology trends, revenue channels, and emerging opportunities in IT and content-related sectors.
Marcelo is a seasoned negotiator, adept at closing major deals for Startups, Business Development, Partnerships, M&A transactions, Content Licensing, and Revenue Sharing.
Additionally, he is an expert in developing hands-on leadership programs and providing guidance and mentoring to sales, marketing, finance, and corporate development teams.
Marcelo Ballona pursued Executive Education at UCLA Anderson School of Management.
He has been involved in various organizations including being the Founder of TUTI and serving as a Board Advisor at Miami Entrepreneurship Center (MEC261.ORG) and Rokk3r Labs.
He was also a Board Member at Florida International University - FIU Pino Global Entrepreneurship Center and a Global Advisor at Wayra.
His professional journey includes roles such as Managing Director Latin America and Brazil at Sapient, Vice President of Innovation and Business Development at Rede Bandeirantes de Televisão, and Board Member at Level Up Brasil.
Marcelo Ballona has also held positions like Owner and Investor at Synergic, CEO at investnews, and FOUNDER, SVP of MARKETING at Submarino.com/B2W Digital at B2W Digital.
His experience extends to Co-Founding roles such as Sales and Marketing Director at Yahoo! and SVP of Sales and Marketing at Mandic.
