Marcella Dewi

Marcella Dewi is the Chief Operating Officer (COO) of MAPCLUB at GTech Digital, where she plays a pivotal role in overseeing the operations and strategic direction of the company. With nearly 30 years of experience in marketing and brand development, she has a robust background in managing marketing strategies and leading brand initiatives.

Professional Background

• Experience: Marcella has extensive expertise in the software and internet sectors, having been involved with MAPCLUB since at least 2017. Her career highlights include spearheading loyalty programs and enhancing customer engagement through innovative mobile applications.23
• Strategic Goals: Under her leadership, MAPCLUB aims to significantly increase its membership base from 2.3 million to 5 million and expand its brand partnerships in Indonesia from 107 to 150.1

Contributions at MAPCLUB

Marcella has been instrumental in launching initiatives that integrate gamification into customer experiences, such as the REDxperience Wonderful Journey program, which utilizes augmented reality to engage users.1 Her vision focuses on understanding customer needs through data-driven insights to tailor offerings effectively.

Personal Insights

Marcella is recognized for her insightful approach to marketing and operations, emphasizing the importance of aligning business strategies with customer preferences to drive growth and loyalty.4

For more details about her professional journey, you can find her LinkedIn profile under the username marcella-dewi-9a948713.