Marceline Allen

Marceline Allen possesses over 10 years of experience in leading integrated marketing communication campaigns and excels in project management practices.

As the Director of Strategic Initiatives & Member Engagement for a national employer-sponsored benefit plan, Marceline leverages her expertise to drive big-picture initiatives while focusing on successful change management and operational streamlining.

Marceline Allen challenges conventional thinking to enhance efficiencies and improve service delivery for over 17,000 members by identifying realistic opportunities and maximizing operations.

Her skills encompass strategic planning, integrated marketing communications, project management, brand alignment, change management, solution marketing, B2B marketing, creative aspects like writing, content generation, and graphic design, P&L/budget management, sales support, and data-driven analytics.

Marceline Allen holds a Bachelor of Arts in Communication, Cum Laude from Michigan State University, and a Master of Arts in Integrated Marketing Communication, Magna Cum Laude from Emerson College.

Her professional experience includes roles such as Senior Director of Strategic Initiatives at the National Employee Benefits Plan at YMCA of the USA, Director of Strategic Initiatives & Member Engagement, Manager of Marketing & Communications at the same organization, Marketing Communications Specialist at Tegrant Corporation, Store Manager at Starbucks Coffee Company, Freelance Consultant for B2B, non-profits, and start-ups, and Internal Communications Project Coordinator at Sparrow Health System.