Marcela Zonis

Marketplace @ Inter

Marcela Zonis is a prominent business executive currently serving as the Director of Inter Shop at Inter, a digital bank in Brazil. Here's a comprehensive overview of her professional background and achievements:

Education and Early Career

Marcela holds impressive academic credentials, including:

Master of Business Administration (MBA) from INSEAD
Bachelor of Business Administration (BBA) from Fundação Getúlio Vargas

Her early career experiences include roles as:

Consultant at Empresa Júnior FGV
Intern at Ecopart

Professional Journey

Marcela's career has been marked by diverse and significant roles:

Trainee at Itaú BBA
Network Manager at United Nations Principles for Responsible Investment
Private Equity Professional at Stratus Group
Regional Director, Latin America at Instructure
Director of Institutional Relations, Research & Advocacy at Endeavor Brasil
Board Member at TRILHA Cervejaria

Current Role at Inter

As the Director of Inter Shop (also referred to as COO MarketPlace), Marcela has been instrumental in developing and growing Inter's integrated marketplace:

She was tasked with launching the marketplace project in 2019, which went live in March 2020.1
Under her leadership, the marketplace has achieved significant milestones:
- Generated R$ 12 billion in sales over four years of operation
- Integrated 131 stores and offers over 1 million products
- Established partnerships with major brands like Samsung, Electrolux, Casas Bahia, and Carrefour1

Achievements and Vision

Marcela has been pivotal in transforming Inter from a traditional bank to a "super financial app":

Implemented AI-driven personalization for customer experiences
Expanded services beyond financial products to include e-commerce, travel, and more
Spearheaded the integration of financial and non-financial products within the app1

Her vision includes further growth and innovation, such as introducing a "digital installment plan" and expanding Inter's complete portfolio to the US market.1

Marcela Zonis's LinkedIn profile can be found under the username marcela-zonis-08204819, where she shares insights and updates about Inter's progress and achievements.2 3