Marcela Shine

Marcela Shine is a seasoned business strategist with over 25 years of experience excelling in go-to-market strategy, digital and product marketing.

She played a pivotal role at Ureeka, a SaaS platform aiding underrepresented entrepreneurs, by creating scalable coaching services and spearheading partnership initiatives with leading industry players like Comcast, Facebook, and Salesforce.

Marcela's leadership contributed to the acquisition of Ureeka by ZenBusiness in 2022, showcasing her expertise in business development and growth strategies.

With a background in C-level positions at Martech and venture-backed startups, Marcela has been instrumental in fundraising, product development, and team building endeavors.

She currently provides advisory services to early-stage companies and has a keen eye for go-to-market strategies as a virtual COO for various startups.

Marcela Shine's career started at Refinitiv, where she managed a multi-million dollar product portfolio for financial institutions, demonstrating her acumen in global business development and post-acquisition integration.

Beyond her professional roles, Marcela actively contributes to the community through her board positions at The Tutu Project and Gift of Adoption, securing impactful partnerships and aiding breast cancer patients and families in the adoption process.

Maintaining strong ties to her Colombian roots, Marcela founded Grupo Alegra in the travel sector and advises private-equity firms looking to invest in Colombia, while also engaging with cultural initiatives like the Colombian Film Festival and the Colombian American Association speaker series.

Marcela Shine's diverse experiences highlight her exceptional skills in fostering business growth and engaging with communities to drive positive change in both the corporate and social spheres.