Goucher College

The Grier School

The Hyde School

The Dunn School

Notre Dame

In In my role as Executive Assistant to the COO at Live Happy, LLC, I spearhead marketing, assist with sales, PR, and special events to promote the largest indoor cannabis cultivation facility in the state of California. By leveraging social media platforms, I consistently increase brand awareness and engagement. I also provide essential support to the COO in executing C-suite executive duties, ensuring seamless operations across the company. Through targeted marketing campaigns, I achieve a notable 20% increase in sales revenue, contributing to the company’s overall growth and success. My work involves coordinating high-profile events, managing public relations strategies, and driving key initiatives that elevate our brand within the industry.

Live Happy, LLC

Executive Assistant to COO, Indoor Cannabis Cultivation

1. Developing Marketing Strategies: Creating comprehensive marketing plans to promote the theater company's productions, events, and initiatives.
2. Branding and Positioning: Defining and maintaining the theater company's brand identity and positioning in the market.
3. Advertising and Promotion: Overseeing the design and execution of advertising campaigns, both online and offline, to increase ticket sales and audience engagement.
4. Digital Marketing: Managing the theater company's digital presence, including website, social media channels, email marketing, and online advertising.
5. Public Relations: Cultivating media relationships and coordinating press releases and media coverage for upcoming productions and special events.
6. Audience Development: Implementing strategies to grow and diversify the theater's audience base through targeted outreach and engagement efforts.
7. Market Research: Conducting market research to identify trends, audience preferences, and competitor analysis to inform marketing strategies.
8. Collaborating with Creatives: Working closely with the artistic team to align marketing efforts with the artistic vision of the productions.
9. Budget Management: Developing and managing the marketing budget, ensuring cost-effective and efficient use of resources.
10. Analytics and Reporting: Utilizing data analytics to measure the success of marketing campaigns and making data-driven decisions for future initiatives.
11. Community Engagement: Engaging with the local community and fostering partnerships to strengthen the theater company's presence and support.
12. Sponsorship and Partnerships: Seeking and managing relationships with sponsors and partners for co-promotional opportunities and financial support.
13. Ticketing and Sales Management: Collaborating with the box office and sales team to optimize ticketing processes and drive ticket sales.

Exclusive Theater Company

Director of Marketing

As the Director of Innovation and Social Media, I played a crucial role in driving the company’s growth, brand awareness, and engagement with customers in the dynamic and ever-changing world of the wine industry.

1. Innovation Strategy: Developing and implementing innovative strategies to drive product development, packaging, and marketing initiatives.
2. New Product Development: Leading the ideation, research, and development of new wine products to expand the company’s portfolio and meet customer demands.
3. Market Research: Conducting market research to identify consumer trends, preferences, and emerging opportunities in the wine industry.
4. Collaborating with the winemaking team to ensure that new product concepts align with the company’s brand identity and quality standards.
5. Social Media Management: Overseeing the company’s social media presence across various platforms, including content creation, scheduling, and engagement with followers for 7 different wine brands. 
6. Influencer Marketing: Identifying and partnering with relevant influencers and wine enthusiasts to promote the company’s products on social media.
7. Social Media Advertising: Developing and executing targeted social media advertising campaigns to reach potential customers and increase brand visibility.
8. Content Creation: Creating engaging and visually appealing content, including photos, videos, and graphics, to share the company’s story and products on social media.
9. Social Media Analytics: Analyzing performance metrics and using data insights to optimize social media strategies and measure the success of campaigns.
10. Trend Monitoring: Keeping abreast of social media and industry trends to identify opportunities for brand growth and innovation.
11. Brand Messaging: Ensuring consistent brand messaging and storytelling across social media channels and marketing campaigns.
12. Cross-Functional Collaboration: Collaborating with other departments, including sales & marketing

Guarachi Wine Partners Inc.

Dir. of Social Media & Creative Strategies

Independently managed the location filming and special events, including:

*Contracted major film corporations for movies, commercials, & photo shoots
*Coordinated high-end weddings & corporate events 
*Held business & H.O.A. meetings to discuss marketing & advertisement ventures
*Created NEW strategies for attaining business with concise timeline & deadline
*Handled accounting for all events, photoshoots, resident functions, & filming
*Worked with lawyers to create appropriate contracts for all vendors, films, photoshoots, corporate events, and weddings
*Determined best suited caterers & vendors for each event
*Connected with location scouts to bring in more film business
*Organized the entire office & work order, in order to make efforts more efficient 
*Created an extensive job description for my title and carried it out with extremely prosperous results 
*Kept an eye on new marketing data and continuously brought our company up to speed
*Managed property value and annual rate increases
*Introduced new advertisement technology and social media networks to company, as well as blogging responses, and dealt with online and offline complaints in a timely matter
*Was able to triple the income for the company in the entire course of my employment
*Attained goals, while working within company budget 
*Set goals / plans for the new year
*Kept track of daily, weekly, and monthly activity in both sales and productivity, as well as extensive note and list making from HOA board meetings
*Attended and participated in trade shows for marketing, LA County networking events, and bridal and corporate shows
*Networked with industry members and followed up with new prospects to enhance our reputation and income
*Negotiated deals & special incentives with nearby businesses
*Constantly updated company, residential, filming, and event schedules & calendar
*Contributed greatly to website design & appearance
*Photographed, edited, and graphically designed new images for advertisements

Castle Green

Director of Marketing & Special Events

*Customer service-oriented and assisted Escrow officers with every day tasks
*Had excellent communication & organizational skills for files and customer property. 
*Maintained discretion and care for clients' privacy
*Worked well under tight time constraints & deadlines
*gathered client and financial information
*handled funds
*entering data into a computers for historic reference and documentation
*Responded promptly to information requests
*Prepared, assembled, and delivered escrow documents
*Became familiar with real estate laws & transactions to interpret monetary agreements 
*Ordered title reports
*Conducted escrow signings
*Assisted with closings and completed the handling of funds
*Helped expedite mail and orders for courier
*Managed office expenses for company, gifts to brokers and real estate agents
*Provided excellent customer service and professionalism in an extremely high stress environment for a highly reputable company

Stewart Title

Escrow Assistant

I started this company up from the “roots” and built it into a super profitable photography company for special events, modeling, and weddings

*Edited & Retouched RAW images in Photoshop
*Analyzed and decided how to compose a subject
*Used various photographic techniques and equipment
*Captured subjects in commercial-quality photographs
*Enhanced the subject’s appearance with natural or artificial light
*Used photo enhancing software (Lightroom, Aperture, & Photoshop) 
*Maintained a digital portfolio, often on a website, to demonstrate work
*Made picture montages as well as short films in Final Cut Pro & iMovie
*Kept a complete file system for new/potential clientele and rapidly pursued new business through them
*Made contact with new business owners, coordinators, and venues in the area and grew the reputation of the business over 300% just within approximately 6 months
*Created legal binding contracts and determined best way to handle bookings/cancellations
*Dramatically increased company awareness with google, blogs, yelp, wedding channels, social media, and AdWords
*Assisted Photographer with correct positioning and lighting to capture the best shot

Soria Wedding Photography

Owner & Marketing Specialist

*Managed all employees on my shift for cleaning
*Expedited orders
*Stocked the store
*Managed complaints and customer service
*Made sure cleanliness was above and beyond expectations
*Making schedules for all employees & work days
*Called corporate to report any issues
*Ran errands for last minute necessities
*Worked the bar to help speed process along as a team
*Found last-minute solutions for minor set-backs / crisis' in the workplace.

Starbucks

Manager

*Help sell GMC, Suzuki, Mitsubishi, & other companies on lot. 
*Helped market automobiles in advertisements and newspapers. 
*Internet marketing
*Determined the best way to sell outdated inventory
*Dealt with finance, leasing, and contracts
*Brought in new sales and closed deals.

Marcela V