Marcela Amiune

Marcela Amiune is a multifaceted professional with a strong background in global business, marketing, and communication. She is currently associated with the USC Annenberg School for Communication and Journalism as a Global Marketing and Advertising Professor and is part of the Master of Communication Management Graduate Program.13

Professional Background

Amiune is described as a behavioral economist and a tricultural, trilingual brand, culture, and innovation strategist.3 Her areas of expertise and interest include:

• Driving growth and brand resonance
• DEIB (Diversity, Equity, Inclusion, and Belonging)
• Sustainability
• Artificial Intelligence
• Movies and Entertainment

Career Highlights

Throughout her career, Marcela has held significant positions in the advertising and marketing industry:

• Former roles at notable agencies such as TBWA\Chiat\Day, Grey Global, and WPP5
• Experience as a global creative and advertising professional5

Education

Marcela Amiune recently completed her own educational journey at USC:

• Graduated from the University of Southern California with a Master of Science degree in June 20242

Personal Attributes

Amiune is known for her diverse skill set and personal qualities:

• Global perspective: She is described as tricultural and trilingual3
• Leadership philosophy: Believes in facilitative leadership, emphasizing the importance of leaders as facilitators4
• Role model: Passionate about being a role model to her child5

Marcela Amiune's LinkedIn profile (username: marcelaamiune) reflects her current role at USC Annenberg School for Communication and Journalism and her extensive experience in the global business and marketing landscape.1