Marcel Westra

Marcel Westra is an accomplished strategist specializing in digital transformation, with a strong technical foundation in Cloud, Business Intelligence, Artificial Intelligence, Big Data, and IoT.

His expertise lies in evaluating the business impact of new technologies on different business models, and he excels in translating innovative ideas into successful ventures, starting from small-scale initiatives to demonstrate value and providing meaningful context to customers.

Marcel has led numerous workshops with teams to identify real challenges and leverage them as a foundation for fostering new innovations.

He advocates for a shift towards focusing on value rather than consulting hours, urging Big Advisories and System Integrators to develop recurring services and reusable project plans to ensure predictable costs and outcomes.

Marcel constantly faces the challenge of adding value, maintaining uniqueness, and outpacing competitors in the rapidly evolving technical landscape.

He embodies the philosophy of approaching situations as a student rather than an expert, a principle espoused by Simon Sinek.

Marcel Westra pursued his education at various institutions, including mavo havo, Technische Universiteit Eindhoven for Information Technology, and Hogeschool Drenthe for Technische Informatica.

Throughout his professional journey, Marcel has held key positions at renowned organizations like Accenture in the Netherlands as a Technical Architect Science Associate Director, and at Microsoft as a Partner Technical Strategist in both Advisory and Global System Integration capacities.

His past roles at Microsoft include Partner Technical Strategist, Big Data & IoT PreSales, and Product Specialist in Databases.

Before joining Microsoft, Marcel Westra served as a Presales professional at fics \ S1 and as a Software Engineer at Data Sciences.