Marc Wesseling

Marc Wesseling is the co-founder and director of UltraSuperNew (USN), an independent creative agency established in 2007 in Harajuku, Tokyo.12 He is a Dutch-born entrepreneur with extensive experience in the advertising industry across multiple countries.

Key points about Marc Wesseling:

1. Career background:

   • Graduated from the University of Leiden with a degree in Media Law1
   • Worked in Hong Kong, New York, and San Francisco before moving to Japan in 200212
   • Started his first internet marketing company at age 261

2. UltraSuperNew:

   • Founded UltraSuperNew in Tokyo in 200712
   • Expanded the agency to Singapore in 2012 and Taiwan in 20191
   • The agency now has offices and art galleries in Tokyo, Singapore, Colombo, and Taipei3

3. Agency approach:

   • Offers digital strategy, creative, and production services under one roof1
   • Specializes in millennial and Gen Z advertising across digital, social media, and activation2
   • Maintains independence, allowing for free thinking and a flat working structure2

4. Personal interests:

   • Enjoys spending time in the Japanese Alps, snowboarding in winter, and hiking in summer2
   • Has an interest in kitesurfing2

5. Leadership style:

   • Values openness and transparency with key team members1
   • Emphasizes the importance of company culture and physical interaction for creativity1
   • Promotes diversity and inclusion in the workplace1

Marc Wesseling's approach to advertising and leadership has helped establish UltraSuperNew as a significant player in the Asian advertising market, working with major clients such as Uber Eats, Shiseido, Red Bull, and Heineken.1