Marc Van

Marc van Wanroij is a prominent figure in the seed industry, currently serving as the CEO of Pop Vriend Seeds, a specialized seed breeding company based in the Netherlands.13 He initially joined Pop Vriend Seeds as the Commercial Director before transitioning to the role of CEO.14

Career Background

Prior to his current position, Marc van Wanroij's professional experience includes:

• Founder and Chairman Non-Executive Director at Keesmakers Bv4
• Advisor at Pop Vriend Seeds B.V.4
• Commercial Director at Pop Vriend Seeds B.V.2

Education and Expertise

Marc studied Food Technology at Wageningen University, which provided him with a strong foundation in the food and agriculture sector.1 His background in business and commercial roles has equipped him with valuable experience for leading Pop Vriend Seeds.

Leadership at Pop Vriend Seeds

As CEO, Marc van Wanroij is focused on:

• Building upon the company's strong foundation and corporate culture
• Maintaining Pop Vriend Seeds' position as the world leader in spinach seeds
• Leveraging new technologies from KWS (the new owner) to strengthen their position in other crops like beans, chard, beetroot, and carrot
• Pursuing an independent future within the KWS group1

Marc sees a bright and exciting future for Pop Vriend Seeds, with many challenges and opportunities ahead. He aims to continue the company's mission of developing products that growers want, improving cultivation processes, and making vegetables easier, healthier, and tastier.1