Marc Thomas

Marc Thomas is the Head of Growth at Powered by Search, a marketing agency that specializes in helping B2B SaaS companies scale their monthly recurring revenue (MRR). He has extensive experience in growth marketing, particularly for companies with annual recurring revenues (ARR) between $5 million and $75 million. His role involves developing strategic demand generation programs and building a predictable, high-quality sales pipeline for clients, which include notable names like Basecamp and OpenPhone.12

Background and Experience

Before joining Powered by Search in March 2021, Marc held several positions that contributed to his expertise in growth marketing. He worked as a Senior Growth Marketer at Podia starting in May 2023, where he continues to apply his skills in a broader context. His previous roles also include being a co-founder of doopoll, where he significantly increased organic conversions and revenue.25

Marc's career began in journalism, where he developed skills that would later influence his marketing strategies. He emphasizes the importance of understanding cultural references and customer pain points in marketing, advocating for unconventional approaches to drive growth.34

Contributions to Marketing

Marc is known for his Predictable Growth framework, which identifies essential levers for success in scaling SaaS businesses. This framework includes strategies for attracting high-quality leads, optimizing sales funnels, and enhancing conversion rates.3 He has also been active in sharing his insights through podcasts and industry talks, focusing on overcoming growth plateaus and implementing innovative marketing tactics.136

Personal Insights

In addition to his professional work, Marc is passionate about helping other marketers navigate challenges and embrace creative solutions. His journey reflects a blend of traditional marketing principles with modern digital strategies, making him a notable figure in the SaaS marketing landscape.47