Suggestions
Marc Monday
Technology Executive - Business Development - Alliances - Partnerships - Ecosystems - Marketplaces - B2B Marketing - Scale
Professional Background
Marc Monday is a seasoned professional with over two decades of extensive experience in go-to-market (GTM) strategies, business development, and marketing within the tech industry. Currently, he serves as the Managing Director of Global GTM at Citrix, where he plays a vital role in shaping the company's global marketing strategies and driving business success. Marc's career has been marked by a consistent advancement through key leadership positions at some of the world’s leading technology companies, showcasing his deep expertise and strategic vision in the field of business development and marketing.
Before joining Citrix, Marc held several high-profile roles, including Vice President of Global SMB GTM at Cisco, where he was instrumental in developing strategies to enhance market penetration and engagement in the small and medium business sector. His tenure at SAP was equally impressive, where he served as Vice President and Head of Channels for North America, leveraging partnerships to drive sales and growth. Additionally, he was the Vice President of Global Business Development at SAP Concur, focusing on creating innovative solutions to meet customer needs in an ever-evolving marketplace.
Earlier in his career, Marc held significant positions at VMware, leading the vCloud Hybrid Service GTM efforts to establish robust market offerings. His foundational years at Microsoft saw him ascend through the ranks, starting as Director of Business Development and culminating in senior director roles overseeing U.S. sales and global partner marketing strategy. His rich experience at Microsoft underscores his capability to lead sales initiatives and develop strategies that resonate with diverse market segments.
Education and Achievements
Marc Monday’s educational background is as impressive as his professional journey. He boasts a rich tapestry of academic qualifications that underpin his expertise in marketing and international relations. He started with a Bachelor of Arts from Hope College, where he honed his foundational skills in marketing. Following this, Marc pursued two Master's degrees: an MBA in Marketing from Aquinas College in Grand Rapids and a Master of Arts in International Relations from Western Michigan University.
Further augmenting his educational credentials, Marc has studied marketing at prestigious institutions like Northwestern University’s Kellogg School of Management and Duke University, along with additional coursework at The Catholic University of America. His comprehensive education has equipped him with a multifaceted understanding of marketing strategies and business principles, making him a valuable asset in any leadership role.
Achievements
Throughout his illustrious career, Marc has accomplished notable feats that speak volumes about his capabilities and leadership. He has been a key contributor to revenue growth and market expansion across multiple organizations, leading initiatives that have resulted in significant increases in sales and customer engagement.
Marc's leadership at Citrix has seen the company streamline its global GTM processes, enhancing operational efficiency and driving competitive advantage in the cloud services sector. His strategies have been pivotal in adapting to market changes and leveraging digital transformation, allowing Citrix to remain at the forefront of industry developments.
While at Cisco, Marc developed initiatives that greatly improved the accessibility of technology for small and medium-sized businesses, thus democratizing access to innovative tools and services.
At SAP, his vision for channel strategy transformed partner engagement and sales approaches, yielding unparalleled success within the North American market. His tenure at SAP Concur was marked by successful go-to-market campaigns that effectively addressed customer needs, leading to increased product adoption and customer satisfaction.
Marc's impressive trajectory through key roles at Microsoft has also earned him a reputation as a strategic innovator, with his initiatives underlined by a commitment to driving growth through collaboration and effective marketing strategies.
Overall, Marc Monday stands out as a dynamic leader in the business development and marketing landscape. With a strong educational background and a wealth of experience spanning top technology firms, Marc continues to inspire and lead teams toward achieving exceptional business outcomes.