Marc Gallagher

Marc Gallagher is an experienced beauty industry executive who was appointed as the first-ever Chief Marketing Officer at Facetheory, a B-Corp sustainable skincare company, in April 2023.12

Professional Background

Gallagher brings over 25 years of experience in the digital, luxury, and beauty sectors to his role at Facetheory.1 His career highlights include:

• Chief Brand and Digital Officer at Elemis, where he revamped the company's creative and marketing strategy, doubling revenue in two years through a successful digital pivot during the pandemic.1
• Vice President of Global Digital and Ecommerce at luxury menswear brand John Varvatos.1
• Nearly 10 years with the LVMH group, where he pioneered digital strategies for brands like Benefit Cosmetics, Marc Jacobs, and Fresh.1

Role at Facetheory

As Chief Marketing Officer, Gallagher's responsibilities include:

• Overseeing global marketing, D2C sales, creative, and new product development.1
• Supporting Facetheory's transition from a digital-native company to a major omnichannel global beauty player.1
• Facilitating the brand's international retail expansion, including partnerships with Sephora Asia.1
• Launching the brand into new markets, including the US, Germany, Italy, Spain, Australia, and New Zealand.3
• Innovating in product development, particularly in the vitamin A space.3

Education and Expertise

Gallagher holds a degree in Architecture from the University of California, Berkeley.2 He is known for his skills in understanding the big picture and translating it into actionable tactical tasks.4 His expertise spans digital marketing, e-commerce, and brand development in the beauty and luxury sectors.

Vision for Facetheory

Gallagher is excited about Facetheory's potential for growth, citing its effective formulations, loyal customer community, social media presence, accessible price point, and commitment to clean and vegan practices as key factors.1 He aims to leverage the brand's educated customer base to explore non-traditional retail routes and enhance the in-store sensory experience for customers.3