Marc Garcia i Fortuny

Turning visions into strategic solutions

Marc Garcia i Fortuny is a prominent professional in the fields of strategic design and digital experience, currently serving as the Head of Strategy 4 Digital Experience at NTT DATA Europe & Latam. He specializes in bridging technology with business objectives and enhancing customer experiences.

Professional Background

Co-founder of We Question Our Project: This service design consultancy based in Barcelona focuses on improving services for various sectors, including government and non-profit organizations. Marc emphasizes user involvement and questioning established norms to foster innovation.1 2
Educational Qualifications: He holds a Postgraduate degree in Design Thinking and Innovation as well as an MBA from EADA Business School. His educational background is rooted in graphic and digital design.1
Academic Roles: Marc lectures on Design Thinking and Service Design at Bau Design School and serves as a visiting lecturer at institutions such as Mondragon University and Universidad San Francisco de Quito.1 4

Contributions and Activities

Speaker and Facilitator: He frequently participates in events like Barcelona Design Week and Innovation Week in Rome, sharing insights on service design and strategic opportunities.1
Promotion of Service Design: Marc is actively involved in initiatives like the Barcelona GovJam, aimed at enhancing public services through design thinking methodologies.1

Skills and Expertise

Marc is recognized for his capabilities in:

Strategic Design
Innovation Management
Transformative Growth Strategies

His approach integrates empathy-led design principles to create impactful experiences across various platforms.2 3

Experience

Head of Strategy & Customer Experience at NTT DATA Europe & Latam

Experience Design Project Leader at NTT DATA Europe & LATAM (Sep 2021 - Jul 2022), - Strategic and Service Design Director at We Question Our Project (Jan 2013 - Jun 2021) - Creative Director at Greening (May 2007 - Jan 2013) - Creative Director at Swing (May 2004 - Dec 2012)

Education

- Vocational degree, Graphic Design from IDEP Escuela superior de imagen y diseño (1993 - 1994) - Vocational degree, Graphic Design from Llotja - Escola superior de disseny i art (1994 - 1998) - Master of Business Administration (MBA), Family-owned Businesses from EADA Business School (2000 - 2002) - Postgraduate degree, Innovation and Design Thinking from ELISAVA Escola Superior de Disseny i Enginyeria de Barcelona (2012), - Associate Professor at Politecnico di Milano (Oct 2017 - Present) - Visiting Associate Professor at Central Saint Martins, University of The Arts London (Dec 2017 - Present)