Marc Elrick

Marc Elrick is the CEO and Founder of Future Beauty Labs, a rapidly growing clean beauty incubator based in the United Kingdom.12 He has extensive experience in the beauty industry and has founded several successful beauty brands.

Career Highlights

• Founded Future Beauty Labs in 2010, which has since become one of the world's fastest-growing clean beauty incubators.1
• Created and launched multiple successful beauty brands, including:
  • Tan Luxe: A customizable, skincare-led self-tanning brand
  • Isle of Paradise: Color-correcting, customizable self-tan products
  • Tanologist: Dermatologist-approved self-tan formulations
  • BYOMA: Barrier-boosting skincare brand12

Business Achievements

Future Beauty Labs has achieved significant success under Elrick's leadership:

• Developed four #1 category-leading brands across major global retailers such as Sephora, Ulta Beauty, Target, Boots, and Mecca.1
• BYOMA, launched in February 2022, has seen unprecedented growth, becoming TikTok's biggest beauty launch of the year.2
• The company's brands are sold in over 60 retailers across North America, Australia, the United Kingdom, the Middle East, and more than 20 countries in Europe.3

Background and Philosophy

Elrick's journey in the beauty industry began with his involvement in a hair salon called Rainbow Room International, which he co-owns with his husband Dylan.13 This experience in the salon industry inspired him to create innovative beauty products that address consumer needs.

His business philosophy centers around five key pillars:

1. Building better science through partnerships with top labs and suppliers
2. Fostering strong retail partnerships
3. Building trust and transparency with consumers
4. Focusing on education
5. Creating meaningful connections3

Elrick is known for his consumer-centric approach, often stating, "Know your customer better than they know themselves" and "Make the impossible possible".3