Marc De Kuyper

Marc De Kuyper is a Dutch entrepreneur and the founder and CEO of Overproof, a business intelligence company in the beverage alcohol industry.1 Coming from a long family legacy of distilling, he was originally prepared to lead the family business, De Kuyper Royal Dutch Distillers, which has been distilling liquor for over 325 years.1

Professional Background: In 2010, he moved to Miami to lead the U.S. ultra-premium spirits division of his family's company, growing their brand portfolio to a $23M business.1 After seven years in the industry, he recognized fundamental flaws in the beverage alcohol sector and decided to start Overproof.1

Overproof and Mission: De Kuyper left his family business approximately 3.5 years ago to fully commit to Overproof, a technology platform that provides business intelligence for beverage alcohol brands.12 The company aims to level the playing field in a heavily monopolized industry by offering data insights, methodologies, and tools for brand strategy.2

Social Impact: He is passionate about social missions, embedding three core pillars into his company's ethos: fighting social challenges in the bartending community, minimizing the industry's carbon footprint, and improving gender equality.1

Personal Details: He is Dutch, currently based in Miami, and appreciates the city's multicultural environment and emerging tech ecosystem.1 As of 2022, he was 43 years old.3