Marc Compton

Marc Compton is a business to business database marketer with a strong focus on creating innovative demand generation programs. He specializes in account-based marketing strategy, email campaign management, display and ad retargeting, and automated nurture marketing.

In his recent roles, Marc honed his skills in account-based marketing, intent data usage, and social and display ad retargeting. He has expertise in interpreting intent data signals, lead routing, scoring, designing and writing nurture campaigns, and email execution to drive Marketing Qualified Leads and optimize the sales funnel.

With a background in marketing automation software, Marc has played a crucial role in developing automated lead scoring programs, email nurture programs, and strategic campaigns utilizing intent data, paid social, and display ad retargeting. His teams have led paid lead generation efforts through various channels to maximize ROI for specific account targets and job titles.

Marc Compton's areas of expertise include account-based marketing, analytics, online marketing, social media, production planning, and project management. He has a Bachelor of Science in Mass Communication from the University of Utah.

Marc has held various key positions in organizations such as Associate Director of Marketing Automation at Ken Garff Automotive Group, Marketing Automation and Analytics Manager at Career Step, Outbound Acquisition Marketing Manager at Adobe, Nurture Marketing Manager at Adobe, and more.