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Marc Bencivenga
Visionary Schlepper
Marc Bencivenga is the Principal and Founder of Clutch Monkey, a company that specializes in high-quality, durable denim products designed specifically for motorcycle enthusiasts. Established in 2011, Clutch Monkey emerged from Bencivenga's realization of a significant gap in the market for heavy-weight denim suitable for bikers, particularly those seeking both style and durability.12
Background and Inspiration
Bencivenga's inspiration for Clutch Monkey stemmed from his personal experiences as a biker who struggled to find robust denim options that fit his needs. He noted that traditional denim often lacked the durability required for motorcycle riding, which led him to create a line of products that included selvedge denim jeans and vests.12 The company sources its materials from reputable mills, including Cone Mills in North Carolina and various Japanese manufacturers known for their high-quality selvedge denim.12
Product Offerings
Clutch Monkey's offerings are characterized by meticulous craftsmanship and attention to detail. For example, their vests feature unique elements such as individually cast bronze buttons, water-repellent pockets, and a variety of fabric options.2 The company utilizes crowdfunding campaigns to finance production runs, allowing them to offer products at near-wholesale prices while minimizing marketing expenses.12
Professional Background
Before founding Clutch Monkey, Bencivenga had a background in children's clothing, but his passion for motorcycle culture drove him to pivot towards creating specialized apparel for bikers.2 His entrepreneurial journey reflects a commitment to quality and community engagement within the biking culture.
For more information about Marc Bencivenga's professional background, you can view his LinkedIn profile here .3