Mara Kuschnir

Mara Kuschnir is the President and CEO of ifthen, a global media planning and buying company she founded in 2002. With a strong background in advertising and marketing, she previously served as the Managing Director at Carat, the largest independent media company in the world. Kuschnir is a graduate of the Wharton School of Business and has over 31 years of experience in the industry, specializing in delivering campaigns for Fortune 100 companies.

Under her leadership, ifthen has developed a division known as ifthen Sports, which represents prominent football teams from UEFA and CONMEBOL, connecting brands with top-tier sports properties. Her expertise in international media and agile marketing strategies has been instrumental in driving growth and innovation within the company.12