Mara Keller

Mara Keller is a seasoned Social Strategist with close to ten years of experience in bridging brands with culture.

During her tenure at Fallon, Mara played a pivotal role in orchestrating impactful campaigns for renowned brands such as Arby's and SHOWTIME.

Her adeptness at leveraging platforms like TikTok has propelled Arby's into the spotlight and cultivated dedicated fan bases for popular series like Shameless, Yellowjackets, and Dexter.

Mara's contributions have significantly contributed to the success of Arby's brand initiatives, consistently garnering nationwide media attention and prestigious accolades, including recognition from Cannes.

She pursued her academic interests at the University of Minnesota and honed her skills in Spanish Language and Literature at Fundación José Ortega y Gasset.

With a rich professional history, Mara has held key positions such as Associate Director, Social Strategy, Social Strategy Supervisor, and Social Strategist at Fallon, showcasing her progressive growth within the organization.

Prior to her time at Fallon, Mara also excelled as a Senior Emerging Media Specialist and Emerging Media Specialist at Bolin Marketing, and as an Interactive Media and Marketing Associate at The Brewer Group, where she gained valuable insights and expertise in the industry.

Her journey in the field began as an Outreach Assistant at World Endeavors, laying a solid foundation for her flourishing career in social strategy.