Mara Behrens

Mara Behrens is a highly experienced creative and strategic leader currently serving as the SVP of Marketing at Botrista Technology, Inc., a position she has held since August 2023.1 With over 20 years of experience in the creative field, Behrens has established herself as an expert in brand identity, UX/UI, and marketing.

Career Highlights

Leadership Roles::

• SVP of Marketing at Botrista Technology, Inc. (August 2023 - Present)1
• Head of Marketing and Design at PlanetX (March 2023 - July 2023)1
• Head of Marketing and Design at Chowbotics by DoorDash (December 2020 - October 2022)1
• VP of Design and Marketing at Chowbotics (Pre-acquisition by DoorDash, June 2018 - December 2020)1

Entrepreneurial Experience:: Behrens co-founded ModeWalk, Inc., where she served as Chief Creative Officer from January 2011 to March 2014.1 This venture was featured in Vogue, New York Times, and Harvard Business Review for bringing couture online and providing a personalized luxury fashion shopping experience.1

Education and Skills

Behrens holds a Bachelor's Degree in Graphic Design from Universidad Iberoamericana, Ciudad de México.1 She has also pursued additional education at prestigious institutions:

• Enlightened Innovation Continuing Education at Stanford University1
• Programming classes at Parsons School of Design - The New School1
• Milton Glaser course at School of Visual Arts1

Her expertise spans creative management, leadership, UX/UI, branding, visual identity, design thinking, experience design, product design, and digital marketing.

Professional Approach

Mara Behrens is known for her ability to drive company goals into marketing strategies and execute them through design. She excels in entrepreneurial environments that require cross-functional collaboration and has led multi-disciplinary and multi-cultural teams across various parts of the world. Her focus has consistently been on providing user-centric experiences and combining brand integration and marketing with user experience.