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Mar Toribio
Helping Companies Engage their Talent - Communications and Branding Consulting - Digital
Mar Toribio is a Senior Employer Branding professional at the Boston Consulting Group (BCG), focusing on the Global Specialty Business. Based in Madrid, Spain, Toribio plays a crucial role in supporting employer branding initiatives across various sectors within BCG, including Global Services and Executive Search. Her work involves developing strategies to enhance BCG's employer brand and attract diverse talent globally.
Toribio joined BCG in April 2022, bringing with her extensive experience in recruitment marketing and employer branding from previous roles at notable organizations such as LLYC and Fever!.34 Her educational background includes studies at prestigious institutions, which have equipped her with the skills necessary for her current role in a leading global management consulting firm.
In her position, Toribio collaborates with teams to create impactful branding campaigns that resonate with potential candidates and reflect BCG's values and culture. This includes leveraging data-driven insights to inform branding strategies and ensure they align with the company's goals and market needs.12
