Manuel Küffer

Manuel Küffer is an experienced communicator and digital innovator with a strong background in leadership and management.

He specializes in transforming companies, developing businesses, ecosystems, products, and people in both B2B and B2C settings, particularly in the media and telecoms industries.

His skill set includes expertise in PR, public affairs, digital strategy, business development, product management, and marketing.

Manuel holds an Executive MBA in General Management and a Certificate of Advanced Studies (CAS) in Digital Innovation & Business Transformation from reputable institutions such as the University of St.Gallen and Berner Fachhochschule BFH.

His educational background also features studies in marketing, history, and political science at institutions like the SAWI Academy and the University of Bern.

Throughout his career, Manuel Küffer has held key positions in various organizations, including being the Senior Manager of Media & Public Affairs at Huawei Switzerland, the CEO & Founder of Manuel Küffer Digital Business Design & Development, and the Head of Digital Media at Neue Zürcher Zeitung.

He has also served as Head of Commercial Business at Scout24 Schweiz AG, Head of Online at Luzerner Zeitung, and Manager at Greenwich Consulting.

With a wealth of experience in the industry, Manuel has also worked in roles such as Product Manager at Orange Switzerland, Digital Business Consultant at TellSell Consulting, and News Editor at SWISS TXT.

His diverse professional background demonstrates his ability to lead, innovate, and drive business success in a rapidly evolving digital landscape.