Manuel de la Gala

Manuel de la Gala has over 20 years of extensive experience in digital marketing and advertising, with a focus on digital transformation, innovation, strategy, and new business development. He has managed clients such as Telefónica, Repsol, El Corte Inglés, Maxxium, Diageo, Yell, and Nivea.

His expertise includes team management of over 60 people, establishing new business units across Europe and Latin America, and actively participating in innovation and digital transformation projects. Manuel also serves as an Associate Professor and Academic Director at IE Business School.

He holds a PhD in Audiovisual Communication and Digital Advertising from Universidad Complutense de Madrid, an MBA from IE Business School, a Degree in International Business from Leeds Beckett University, and a Bachelor's in Business Administration from Universidad de Alcalá. Additionally, he completed the General Management Programme (GMP N4) at INSEAD.

Throughout his career, Manuel de la Gala has held key positions in renowned organizations such as Global Digital Director at Havas Group, Brand General Manager at Havas Media Group España, Client Services Director at Havas Media Group España, and Head of New Business & Marketing at Media Contacts within HAVAS DIGITAL. Prior to these roles, he was engaged in various roles from Digital Account Director to Account Manager in companies like Ecuality E-commerce Quality, T-Kom Internet Advertising, and Unilever.