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Manu Das
Founder & CEO at BrandWide & Soffront Corporation
Manu Das is the CEO and founder of Soffront, a pioneering company that developed customer management software, now known as CRM (Customer Relationship Management), in late 1992.
Under his leadership, Soffront has been at the forefront of innovation, introducing groundbreaking technologies such as Drag and Drop form designer, Knowledge Base for customer ticket resolution, and visual workflow designer.
Soffront's product suite now includes cloud-based sales, marketing, and customer service software, with a focus on providing comprehensive solutions to small and medium businesses.
Manu Das also spearheaded the development of BrandWide, a Franchise Management system designed to assist Franchisors in managing, training, and connecting with franchisees while upholding brand consistency.
With a passion for helping businesses succeed, Manu Das oversees global operations encompassing sales, marketing, and R&D, aiming to offer SMBs the same level of customer interaction and loyalty as larger corporations.
Before his entrepreneurial ventures, Manu Das worked in the San Francisco Bay Area, gaining experience in Artificial Intelligence, Robotics, and automation with notable organizations like FMC, National Semiconductor, and Olivetti.
His educational background includes a Master of Science in Computer Science from the University At Buffalo, a Masters in Computer Engineering from the Indian Institute Of Technology, Madras, and a Bachelor of Science in Electronics from Indian Institute Of Engineering Science And Technology.
Apart from his role at Soffront, Manu Das has been involved in organizations like Power Hero as a Board Member, BrandWide as President & CEO, and Decisions on Demand, Inc. as an Advisor. He has also been associated with 500 Startups as an LP.