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Manny Toro
Global Athlete Brand Marketing at Nike
Professional Background
Manny Toro is a highly accomplished global Marketing Executive with a wealth of experience spanning over eighteen years in the dynamic realms of Music, Media, and Consumer Packaged Goods/Fast-Moving Consumer Goods (CPG/FMCG). Currently embracing a pivotal role as the Global Senior Director at Nike, Inc., Manny is at the forefront of leading the Global Athlete Brand Marketing team, focusing on innovative strategies that resonate with athletes and audiences worldwide. His leadership merges deep marketing expertise with a passion for storytelling, ensuring athletes' brand narratives are compelling and impactful.
Before his tenure at Nike, Manny made significant strides as the Global Head of Creative Services at Seeker Music Group. In this role, he was instrumental in developing storytelling strategies that not only highlighted a diverse catalog of music but also forged unique monetization solutions. His creativity and strategic mindset profoundly impacted the careers of numerous songwriters, artists, and creatives, enhancing their visibility and success within the music industry. Manny’s efforts in this role included not just marketing and branding but also creative licensing and sync, business development, and fostering brand partnerships to elevate the Seeker Music brand.
Manny's expertise was further solidified during his time at Red Bull GmbH, where he worked both in Austria and North America. As the Global Music Marketing lead, he was a key player in redefining the brand's global experience, content, and platform marketing strategies. His comprehensive approach encompassed artist relations, audio, live streaming and on-demand content, as well as community and educational initiatives. Manny's insights helped shape several strategic marketing efforts that expanded the brand's reach and engagement.
His journey through the industry has seen him manage and lead teams at several high-profile organizations. Manny served as the General Manager of Beamly, a London-based digital and social media marketing agency that was acquired by Coty Inc. in 2016. His strategic oversight at Disney ABC Television Group as Marketing Strategy Lead positioned the company favorably in the competitive media landscape. Additionally, his role as Multi-Platform Content Marketing Lead at Viacom involved unique relaunching strategies for MTV2, along with marketing efforts for live events under MTV360.
Manny has also contributed greatly to various recording artists' careers as the Director of New Media at Polo Grounds Music (RCA Records), where he played a vital role in branding, marketing partnerships, and touring for a roster that included renowned artists like Pitbull and Yo Gotti. He has been involved in digital and social media marketing for high-profile clients including Kanye West and Shawnna while serving as New Media Manager at Hustle Period/G.O.O.D. Music.
In addition to his professional achievements, Manny Toro is actively involved in his community. He participates in organizations such as Toys for Tots and the American Red Cross, and he also serves as a motivational public speaker for at-risk youth programs, demonstrating his commitment to giving back and inspiring the next generation.
Education and Achievements
Manny Toro pursued his academic interests at the International Academy of Design, where he completed a Bachelor of Fine Arts degree. He furthered his education in Communications at the University of Wisconsin-Parkside, equipping him with a solid foundation to excel in the marketing and media sectors. His academic background serves as a crucial building block for his impressive career and accomplishments.
Manny's extensive experience in transforming brand images and narrative positioning stands as a testimony to his exceptional skills and dedication in the marketing field. His profound understanding of both consumer behavior and brand management has resulted in numerous successful campaigns that resonate across various platforms and demographics. His efforts in creating dynamic marketing strategies have not only progressed the brands he has been associated with but have also significantly impacted the artists and brands he has promoted, illustrating his holistic approach and effectiveness in marketing.
Extracurricular Involvements
Beyond his instrumental roles in the corporate world, Manny is equally committed to contributing positively to society. He actively supports Toys for Tots, American Red Cross, and the New York Blood Center, highlighting his belief in community engagement and social responsibility. Through his involvement in local initiatives and organizations, he works towards fostering a spirit of generosity and support in his community.
Additionally, Manny serves as a motivational public speaker, particularly focusing on at-risk youth programs with the Milwaukee Public Schools Student Engagement Program. By sharing his life experiences and insights, he aims to empower young individuals, offering them a glimpse into different career paths and emphasizing the importance of education and resilience.
Achievements
Manny Toro's career showcases remarkable achievements that speak to his innovative marketing abilities and strategic foresight in the global marketplace. Highlights of his achievements include:
- Transforming brand strategies and execution for brands such as Nike and Red Bull.
- Developing groundbreaking marketing and storytelling strategies for Seeker Music Group, raising the profile of numerous artists and songwriters.
- Successfully overseeing global marketing initiatives at Red Bull, shaping artist relations and content strategy.
- Leading significant digital marketing campaigns that have revitalized brand images in the fast-paced media environment.
- Engaging with various communities through philanthropic work, further reinforcing his commitment to social responsibility.
In summary, Manny Toro's extensive background as a Global Marketing Executive, combined with an impressive track record of enhancing brand narratives and fostering community engagement, establishes him as a leading figure in the marketing world. His dedication to innovative strategies, coupled with a focus on uplifting communities, showcases his commitment not only to business excellence but also to societal improvement.
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