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    Manikandan Kumar

    Performance Marketing Manager at Basil Communication

    Manikandan Kumar is a Google Adwords Certified professional skilled in creating PPC campaigns from scratch on Google Adwords, Bing, and Facebook.

    He excels in keyword research, handling CPA & CPL based campaigns, ad creative writing and testing, and optimizing campaigns for ROI boosting.

    His expertise includes landing page optimization, competitor analysis, regular optimization of campaigns, excluding negative keywords & URLs, campaign improvement suggestions, and generating campaign performance reports.

    Manikandan is proficient in remarketing/retargeting, creating various types of display ads (text, banners, and video ads), and managing shopping campaigns.

    He has experience in creating business proposals, coordinating with clients and in-house departments, conducting website analysis, suggesting improvements, target marketing, email marketing, and affiliate marketing (both own and third party).

    Manikandan Kumar completed his B.E. in Computer Science from Vel's Srinivasa College.

    He has held positions such as Performance Marketing Manager at Basil Communication, Digital Marketing Specialist at Xiangxin Media Pvt Ltd and Influencer Post, Affiliate Marketing Manager at Sendmygift, Search Marketing & Affiliate Marketing Manager at HostingRaja, PPC and Web Analytics roles at Fever360 Online Advertising and Ocean Pages, SEO Specialist at Advansys, and Consultant SEO/PPC at Green Sql.

    Manikandan Kumar
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    Location

    Bengaluru, Karnataka, India