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Mandy Schafer
Product Marketing Lead - Enterprise at Miro
Professional Background
Mandy Schafer is a distinguished professional in the field of product marketing, currently serving as the Product Marketing Manager at Miro, a company renowned for its digital collaborative whiteboard platform. With an extensive career spanning several high-profile technology organizations, Mandy has carved a niche for herself in the realm of Marketing, particularly focused on Account-Based Marketing (ABM). Her career journey has taken her from Canada to the vibrant tech hub of San Francisco, and now to Amsterdam, a city known for its innovation and creativity.
Mandy's rich career history is marked by notable positions at leading tech companies. Before joining Miro, she held a prominent role as the Senior Director of Product Marketing at Chartio, where she played a key part in strategizing product launches and driving customer engagement. In her previous role at Dropbox, Mandy was instrumental in shaping the enterprise security marketing strategies, emphasizing the importance of secure collaboration in an increasingly cloud-centered world.
Her experience also includes significant contributions at Zinc by ServiceMax, Demandbase, Autodesk, and Oracle, where she held various senior marketing roles. At Autodesk, she was a key player in the product marketing for Autodesk 360 and Cloud Strategy, showcasing her versatility in adapting marketing strategies that resonate in different sectors of the tech industry.
Mandy's diverse experience and adaptability in the rapidly changing tech landscape have equipped her with an exceptional understanding of market dynamics and consumer behavior, allowing her to design and implement successful marketing strategies that drive business growth.
Education and Achievements
Mandy Schafer's academic credentials underpin her impressive professional journey. She holds an Honors BA in Applied Economics from the University of Toronto, an institution known for its rigorous academic programs and significant contribution to research in economic studies. This foundation in economics has equipped her with analytical skills that are crucial for understanding market trends and customer insights.
Further enhancing her expertise, she earned her MBA in Marketing from the Thunderbird School of Global Management, an esteemed institution recognized for its commitment to global business education. This experience has provided her with invaluable insights into marketing principles and global business strategies, enabling her to thrive in an international tech landscape.
Throughout her career, Mandy has garnered recognition for her innovative marketing approaches and ability to lead cross-functional teams toward achieving strategic goals. She is passionate about leveraging technology to create impactful marketing campaigns that engage audiences effectively.
In addition to her professional roles, Mandy has also been a Product Marketing Ambassador in San Francisco at the Product Marketing Alliance, showcasing her commitment to advancing the field of product marketing through community involvement and knowledge sharing. Her engagement with such organizations reflects her dedication to professional growth and her desire to contribute to the continual evolution of marketing practices in tech industries.
Achievements
Mandy Schafer has not only excelled in her roles but has also achieved several notable accomplishments that have made a significant impact on the organizations she has worked with. Some of her key achievements include:
- Pioneering ABM Strategies: During her tenure at Dropbox, Mandy developed and executed successful account-based marketing initiatives that significantly improved lead generation and customer acquisition in enterprise-level accounts.
- Driving Product Marketing Innovations: At Chartio, she led the launch of several critical features that enhanced user experience and positioned the product favorably in the competitive analytics market.
- Community Engagement: As a Product Marketing Ambassador at the Product Marketing Alliance, Mandy contributed to the shaping of best practices in product marketing, collaborating with fellow marketers to further the discipline.
- Global Experience: Mandy’s transitions across different countries and markets, from Canada to the U.S. and now to the Netherlands, have provided her with a broad perspective and adaptability to diverse consumer behaviors and business landscapes.
- Diverse Skill Set: Her career also highlights her ability to dive deep into various sectors, including enterprise security, cloud solutions, and analytics, providing her with a well-rounded perspective essential for any product marketer.
Personal Interests
In addition to her impressive professional credentials, Mandy Schafer is a passionate foodie and traveler who enjoys exploring new cultures and cuisines, which adds a personal depth to her professional persona. Her love for craft beer showcases her appreciation for artisanal production and local innovations, mirroring her passion for thoughtful marketing strategies that emphasize uniqueness and quality. Moreover, as a proud owner of a French Bulldog, she embodies a friendly and jovial spirit that resonates well within her professional environment, enhancing her interpersonal relationships and teamwork capabilities.
As a Tbird (a reference to Thunderbird School of Global Management), she undoubtedly values the importance of global perspectives in business and marketing. Mandy's journey from Canada to the tech landscapes of San Francisco and finally to Amsterdam reflects a dynamic lifestyle that is both professionally ambitious and personally fulfilling.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.