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Manas Kulkarni
Revenue Operations | SaaS Go-to-Market | Salesforce Certified Admin
Professional Background
Manas Kulkarni is a seasoned professional specializing in Revenue Operations (RevOps), dedicated to creating impactful "a-ha!" moments for both customers and colleagues alike. His career has been marked by a commitment to facilitating understanding and driving actionable insights through data analysis and process improvement. With a solid foundation in both sales and education, Manas expertly bridges the gap between technical data-driven strategies and human connection, ensuring that every interaction leads to a greater comprehension of business challenges and solutions.
Having held various roles focusing on improving operational efficiency and sales effectiveness, Manas has honed his skills in utilizing technology to propel businesses forward. His prior experience includes pivotal positions at CB Insights and Percolate Inc., where he excelled in both Revenue Operations and Business Development. At CB Insights, he transitioned from a Business Development Representative to a Revenue Operations Analyst, culminating in his role as a Revenue Operations Manager. These experiences provided him with a robust understanding of the sales funnel and the importance of aligning operational strategies with business objectives.
Manas’s most notable position as Director of Revenue Operations at Spring Health allowed him to implement robust systems, enhancing lead scoring processes, response times, and automation tools. This transformative work has empowered sales teams to focus more on selling rather than getting bogged down by administrative tasks, a hallmark of his leadership ethos.
Education and Achievements
Manas Kulkarni earned his Bachelor’s Degree in Marketing and Operations Management from the University of Maryland. His academic background not only equips him with essential marketing principles but also provides a strong operational framework that informs his approach to Revenue Operations.
During his time at the University, Manas was actively involved in student organizations, serving as both the President and Vice President of Marketing for the American Marketing Association. His leadership in these roles allowed him to cultivate valuable skills in team management, strategic planning, and community engagement, further shaping his career trajectory.
Equipped with his academic knowledge and hands-on experience, Manas has consistently focused on fostering teamwork and collaboration across departments, which has proven vital in fast-paced business environments. From teaching high school Algebra with Teach For America to dissecting intricate sales data, he brings a unique blend of pedagogical patience and analytical acumen to every challenge.
Achievements
Manas Kulkarni's accomplishments span various aspects of Revenue Operations. His innovative work includes:
- Redesigning Lead/MQL Scoring Processes at Hubspot: By evaluating existing systems and applying thoughtful adjustments, he was able to identify which leads were most engaged and likely to convert. This process has been instrumental in maximizing the efficiency of marketing efforts and sales outreach.
- Revamping Lead Routing Systems using LeanData: This initiative significantly improved the speed-to-response for incoming leads, allowing sales representatives to engage with prospects in a timely manner, an essential factor in increasing conversion rates.
- Implementing Advanced Sales Tools: Manas introduced revolutionary tools such as Outreach and Drift to the sales team, enabling enhanced communication and follow-up methods that closely align with customer needs.
- Building Automation Solutions: With a focus on utilizing platforms like Salesforce and Zapier, he crafted thoughtful automations that permit sales representatives to prioritize direct selling activities, empowering higher productivity and better results.
- Providing Strategic Visibility: Manas’s end-to-end funnel analysis has paved the way for executive leadership to have comprehensive insights into conversion rates and overall sales performance, allowing for more informed decision-making at the highest level.
Through his efforts, Manas has not only contributed to the success of the organizations he has worked with but has also inspired his colleagues to think critically and strategically about their roles in the sales process. His passion for “a-ha!” moments resonates deeply throughout his work, illustrating a profound commitment to fostering knowledge and innovation in Revenue Operations.
Manas is always happy to connect with fellow professionals who are looking for guidance on achieving clarity in their sales strategy or who are interested in sharing insights that could lead to their own "a-ha" moments. His approachable demeanor and dedication to problem-solving make him a valuable asset to any team.