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Mallory Mast
Senior Content Marketing Manager at NICE inContact
Professional Background
Mallory Mast is a highly experienced and innovative content marketing leader based in Chicago, currently overseeing the global content marketing team and strategy for the renowned cloud customer experience platform, NICE CXone. In her current role, Mallory and her team leverage advanced analytics and industry-leading practices to devise and enhance measurable engagement strategies tailored specifically to meet customer needs and drive business growth. Her adept understanding of content marketing in today's digital landscape plays a crucial role in delivering impactful content that resonates with targeted audiences.
Before joining NICE CXone, Mallory honed her expertise through a robust career in consulting, where she served as the agency lead for numerous prestigious brands including Intuit (with notable products like QuickBooks and TurboTax), Microsoft, and Purina, among others. During this time, she developed a wealth of knowledge in digital, social, and content marketing strategies, effectively guiding these brands to achieve their marketing and engagement goals. Her strategic insight helped shape comprehensive marketing efforts that drove measurable results and fostered stronger customer relationships across various industries.
Additionally, Mallory is celebrated in her role as an award-winning food and entertainment journalist. With more than a decade of professional writing experience, she has contributed captivating content to leading publications like Sirius XM, Feast Magazine, NBCUniversal, and Food and Wine Magazine. This dual expertise in both content marketing strategy and journalism enriches her approach, allowing her to craft compelling narratives that not only engage audiences but also effectively promote brand stories.
Education and Achievements
Mallory Mast holds dual degrees from the University of Missouri-Columbia, where she earned a Bachelor of Journalism (B.J.) in Magazine Journalism and a Bachelor of Arts (B.A.) in Creative Writing. This strong educational foundation provided her with the essential skills in both the practical and creative aspects of writing and content creation, which she has seamlessly translated into her professional endeavors.
Throughout her career, Mallory has received numerous accolades for her journalistic writing, which underscores her commitment to excellence and passion for storytelling. Her work is characterized by a dedication to detail and a deep understanding of her audience's interests and preferences, showcasing her ability to connect with readers across various platforms.
Notable Positions
Mallory's career journey is impressive and diverse, spanning various significant roles:
- Senior Content Marketing Manager at NICE inContact: Leading the global content marketing team and strategy.
- Freelance Journalist: Continually developing her writing skills and contributing to several notable publications.
- Content Marketing Manager at NICE inContact: Focusing on creating engaging content strategies.
- Senior Client Success Manager at OneSpace: Ensuring client satisfaction by delivering high-quality service and support.
- Account Manager at SCORCH®: Managing client relationships and marketing campaigns.
- PR Account Manager at Brighton Agency: Overseeing public relations efforts for various brands.
- Arts, Entertainment, and Food Editor at Observer Media Group: Curating engaging content in specialized fields.
- Health and Diet Intern at iVillage: Gaining early experience in health-related journalism.
- Music Department Editor at VOX Magazine: Contributing to content focused on music and culture.
With each position, Mallory has cultivated a wide range of skills in content creation, marketing strategy and client relations, marking her as a well-rounded professional in the marketing and journalism fields.
Achievements
Mallory Mast's career boasts several notable achievements, including:
- Successfully leading the content marketing strategy for a leading cloud customer experience platform, impacting global brand visibility.
- Consulting with top brands across various industries, most recently with Intuit, Microsoft, and others, developing tailored digital and content marketing strategies that have significantly enhanced audience engagement.
- Receiving prestigious awards in the realm of food and entertainment journalism, acknowledging her dedication to high-quality storytelling and content creation.
- Contributing articles to respected publications such as Sirius XM, Feast Magazine, NBCUniversal, and Food and Wine Magazine, establishing herself as a credible voice in the industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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