Mallory Handlon

Mallory Handlon is the Director of Operations at Born Primitive LLC, a fitness apparel company. She co-founded Born Primitive in 2014 with her partner Bear Handlon, who serves as the CEO of the company.2

Prior to starting Born Primitive, Mallory worked as a dental hygienist in Indiana.2 She has a background in business, having studied at Indiana University Bloomington.3

Born Primitive has grown significantly since its founding, becoming a prominent brand in the fitness and athleisure apparel space. The company is known for its athlete-driven, patriot-inspired designs that are meant to perform during intense physical challenges.1

Under Mallory's operational leadership, Born Primitive has experienced substantial growth. In 2019, the company nearly doubled its year-over-year sales, and by 2020 it had set ambitious goals for continued expansion while maintaining profitability.1

Mallory, along with Bear Handlon, has guided the company through various challenges, including the COVID-19 pandemic. During this time, Born Primitive launched a successful initiative called "Back the Gyms" to support struggling fitness centers, which resulted in significant growth for the company despite initial setbacks.1

As Director of Operations, Mallory likely plays a crucial role in managing the day-to-day operations of Born Primitive, overseeing its growth strategies, and maintaining the company's commitment to its core values and community-focused approach.