Malinda Wilkinson

Malinda Wilkinson is the VP of Marketing at Aptos Retail, a global leader in unified commerce solutions for retailers.1 She is an experienced B2B marketing leader with a strong track record in the technology and software industry.12

Career History

Malinda has held several key marketing positions throughout her career:

• VP of Marketing at Aptos Retail (2022-present)2
• Head of Commercial Marketing at Travelport (2019-2022)2
• Fractional CMO at MWM Marketing Consulting (2018-2019)2
• Chief Marketing Officer at Salesfusion (2015-2018)2
• VP of Global Marketing at Aptean (2014)2
• VP of Marketing at Innovolt (2013-2014)2
• Vice President of Marketing Programs & Events at RedPrairie (2010-2013)2
• Senior Manager of Marketing Programs at Manhattan Associates (2005-2010)2
• Business Process Consultant at Accenture (2001-2005)2

Education

Malinda attended the Haslam College of Business at the University of Tennessee, where she earned a bachelor's degree in business administration with a focus on marketing.2

Achievements and Recognition

Malinda has received several awards for her marketing expertise:

• 2010 Atlanta Marketer of the Year Winner - Integrated Marketing4
• 2013 Communicator Award of Excellence4
• 2013 Telly Award4
• 2014 Atlanta Marketer of the Year Winner4

Professional Approach

As a marketing leader, Malinda emphasizes the importance of:

1. Having mentors and advocates to guide career growth3
2. Being a "people leader" who values and supports team members3
3. Maintaining a work-life balance through careful planning and organization3
4. Embracing feedback for personal and professional growth3

Malinda is active in industry events, such as the National Retail Federation's annual conference (NRF)5, and maintains a presence on social media platforms like Twitter.6